Hyundai Motor America today announced substantial pricing reductions across the 2026 Ioniq 5 lineup, reinforcing the brand’s commitment to making EVs more accessible and competitive in the rapidly evolving EV market.
The repositioning effort includes model price reductions ranging from $7,600 to $9,800, enabling Hyundai to better align with current market dynamics and support increased U.S. production volume. These changes come as part of a broader strategy to maintain the Ioniq brand’s leadership in the electric vehicle space while responding to shifting consumer expectations and competitive pressures.
“Hyundai is taking bold steps to ensure our award-winning Ioniq 5 remains a top choice for EV buyers,” said Randy Parker, president and CEO, Hyundai Motor North America. “This pricing realignment reflects our commitment to delivering exceptional technology and innovation without compromise.”
| Model | Motor | 2025 MSRP | 2026 MSRP[i] | Price Reduction |
| Ioniq 5 SE RWD Standard Range | 125 kW (168 hp) Electric Motor | $42,600 | $35,000 | ($7,600) |
| Ioniq 5 SE RWD | 168 kW (225 hp) Electric Motor | $46,650 | $37,500 | ($9,150) |
| Ioniq 5 SEL RWD | 168 kW (225 hp) Electric Motor | $49,600 | $39,800 | ($9,800) |
| Ioniq 5 Limited RWD | 168 kW (225 hp) Electric Motor | $54,300 | $45,075 | ($9,225) |
| Ioniq 5 SE AWD | 74 kW + 165 kW (320 hp) Electric Motors | $50,150 | $41,000 | ($9,150) |
| Ioniq 5 SEL AWD | 74 kW + 165 kW (320 hp) Electric Motors | $53,100 | $43,300 | ($9,800) |
| Ioniq 5 XRT AWD | 74 kW + 165 kW (320 hp) Electric Motors | $55,500 | $46,275 | ($9,225) |
| Ioniq 5 XRT AWD with Tow Hitch | 74 kW + 165 kW (320 hp) Electric Motors | $55,950 | $46,725 | ($9,225) |
| Ioniq 5 Limited AWD | 74 kW + 165 kW (320 hp) Electric Motors | $58,200 | $48,975 | ($9,225) |
Freight Charges for the 2026 model year Ioniq 5 are $1,600. Prices in the chart above do not include freight charges.
Hyundai’s Ioniq 5 has earned top accolades including:
Hyundai Ioniq 5 Awards:
- World Car of the Year
- World Electric Vehicle of the Year
- World Car Design of the Year
- IIHS Top Safety Pick+
- Best Electric SUV – U.S. News & World Report
- Best Tech Powertrain – MotorTrend
- EV of the Year – Car and Driver
- Top Pick for New Parents/Suburbanites/Tomorrow Seekers – Newsweek Auto Awards
- Best Cars for the Money – U.S. News
- Best Electric Vehicle – Cars.com
- Wards 10 Best Engines & Propulsion Systems
- Best Buy Awards – Kelley Blue Book
Remaining 2025 model year Ioniq 5 vehicles will continue to qualify for $7,500 purchase and lease incentives.
SOURCE: Hyundai
