US sales should once again receive a big boost from Black Friday promotions, but the trend will do little to assuage concerns about pricing discipline in the months ahead. The US market is plateauing after a prolonged period of solid growth, and while volumes remain at near historic levels, OEMs are starting to see their year-on-year (YoY) comparisons take a hit. Incentives are a quick, but potentially dangerous, means to address that. And incentives don't get much bigger than during Black Friday.
Subscribe to Automotive World to continue reading
Sign up now and gain unlimited access to our news, analysis, data, and research
Already a member?
