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Karma comeback strategy piggybacks on big name neighbours

Rubbing shoulders with well-established luxury brands could boost brand exposure for the newly revived Karma Automotive

Karma's reinvention is moving ahead. With bankruptcy now solidly behind it, a new name on the building and a new model on the way, it is time to get the dealers in place. To start with, the manufacturer has signed a handful of distribution agreements for the Revero hybrid, an updated version of the previous Fisker Karma and its first new model launch under Chinese ownership.

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https://www.automotiveworld.com/articles/karma-comback-strategy-piggy-backs-big-name-neighbours/

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