4th of July fireworks followed by red flags on incentives

As growth rates in the US slow, competition heats up and incentives start to play a greater role in sustaining momentum. By Megan Lampinen

July's US sales results were the highest in eight months but still have more analysts and OEMs talking about plateaus. Autodata puts the month's seasonally adjusted annual rate of sales (SAAR) at 17.8 million units, above last year's 17.5 million.

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