Zero emission ride sharing – Zipcar’s Holy Grail

Although the rise of ride sharing has been stressed as a key trend in the automotive industry, recent research suggests that the vast majority of US consumers still value car ownership. However, some experts argue that owning a car can be extremely expensive in certain areas of the world, which has caused an increase in ride sharing services, particularly among young consumers. Coupled with climate change awareness and the on-going aim to reduce emissions from the automotive industry, the potential use of electric vehicles (EVs) for ride sharing offers an enticing prospect.