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COMMENT: Think buyers hate to haggle? Think again

BY MEGAN LAMPINEN. Ford's latest gamble on the transparency front failed dramatically, suggesting transparency may not be all it's cracked up to be

The wisdom of the day is that most shoppers dislike the traditional dealer visit, often to such an extent that many would rather pay a visit to the dentist than come face to face with a forecourt salesman. Retailers have heard their cries and countless adjustments to the shopping process are being made.

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