Skip to content

For the Chinese, by the Chinese – Lannia signals new chapter for Nissan

Will Nissan's Lannia overcome lingering anti-Japanese sentiment in China?

Nissan's Chinese ambitions received a welcome boost with the recent recognition of its Lannia model as the 'Best New Model to Come' at Auto Shanghai 2015. The award, selected by Auto Shanghai and Chinese media, singled out the Lannia from among the 109 models making their global debuts at the this year's event. It marks a pivotal player in Nissan's Chinese strategy, and Chief Executive Carlos Ghosn himself put in an appearance at the launch.

Subscribe to Automotive World to continue reading

Sign up now and gain unlimited access to our news, analysis, data, and research

Subscribe

Already a member?

https://www.automotiveworld.com/articles/lannia-chinese-chinese/

Welcome back , to continue browsing the site, please click here