Optima and Sorento Top Monthly Sales for the Sixth Straight Month
Kia Motors America (KMA) today reported an all-time record January with 36,302 vehicles sold, a 2.2-percent increase over the same period in 2012. The U.S.-built* Optima midsize sedan and Sorento CUV continued to lead sales for the brand with 11,252 and 8,005 units sold respectively, sustaining the company’s momentum at the beginning of a new year that will see the arrival of several all-new or significantly redesigned vehicles.
“January’s record performance comes on the heels of the historic sales milestones Kia achieved in 2012 and signals the beginning of an aggressive launch cadence that will deliver a collection of new cars and CUVs, fulfilling our promise to advance value to new levels of sophistication,” said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia.
“Customers continue to flock to our showrooms in search of vehicles that represent a smart buy with world-class style, modern amenities and cutting-edge technologies.”
Kia: One of the World’s Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry.
Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles expected to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.
| MONTH OF JANUARY | YEAR-TO-DATE | |||
| Model | 2013 | 2012 | 2012 | 2011 |
| Rio | 2,470 | 2,596 | 2,470 | 2,596 |
| Forte | 4,408 | 4,417 | 4,408 | 4,417 |
| Optima | 11,252 | 8,814 | 11,252 | 8,814 |
| Sportage | 2,422 | 2,835 | 2,422 | 2,835 |
| Sorento | 8,005 | 7,322 | 8,005 | 7,322 |
| Sedona | 363 | 1,442 | 363 | 1,442 |
| Soul | 7,382 | 8,091 | 7,382 | 8,091 |
| Total | 36,302 | 35,517 | 36,302 | 35,517 |
* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.
