Mitsubishi Motors North America, Inc. (MMNA) has chosen The Brand Amp as its public relations agency of record, effective immediately. The Brand Amp will work alongside the MMNA public relations team to aid in brand and product communications as well as support the company’s media bureau and presence at auto shows.
The Brand Amp’s extensive experience in developing 360° consumer marketing and public relations campaigns for a variety of brands was a key factor in solidifying this relationship. The agency is charged with consistent execution of daily needs from media relations to press materials, as well as building in-depth campaigns and initiatives for the brand.
“We were seeking a partner who would provide smart, strategic thinking and insights, who are media savvy with creative and strong execution,” said Don Swearingen, executive vice president of MMNA. “The Brand Amp came to the table with a deep understanding of our business needs and I am confident that no one is better prepared to help amplify our brand and move it forward than The Brand Amp.”
The Brand Amp is based in Newport Beach, California and boasts a roster of sports, fitness, consumer electronics and lifestyle clients, including DIRECTV, VIZIO, TaylorMade Golf, mophie, and Carhartt among others.
“Celebrating its 17th consecutive month of year-over-year sales increases, this is an exciting time to be part of the Mitsubishi Motors brand,” said Jerry Archambeault, senior strategist at The Brand Amp. “Mitsubishi has an exciting story to tell and we are thrilled to get in the drivers seat and begin sharing it with the masses.”
