The Jeep® brand chose the stage of the 2014 Paris Motor Show to present two important previews to the general public: the Grand Cherokee SRT Red Vapor limited edition and the new Jeep Wrangler Unlimited “X Package” special series. Also showcased on the stand is the new Jeep Renegade, the first Jeep Small SUV sold in more than 100 countries around the world, and the new Jeep mid-size SUV Cherokee.
Freedom, authenticity, passion and a desire to explore new horizons while changing the pre-set rules are the virtues of all Jeep products, which have certainly contributed to the brand’s considerable growth phase in Europe: +48.1 per cent in July and +45.2 per cent in August. Jeep also registered more than 21,700 cars in the first eight months of 2014, 44.7 per cent more than the same period in 2013.
New Grand Cherokee SRT Red Vapor special series
The spotlight is trained on the first Jeep début to be presented in Paris: the new Red Vapor special series of the high-performance Jeep Grand Cherokee SRT version, the fastest and most powerful Jeep model to ever be made. It features an aggressive look, as demonstrated by the 20″ five-spoke “Goliath” wheels with black chrome finish and the various glossy black badges (“SRT, “Jeep” and “Grand Cherokee”). Radar Red or shiny chrome details catch the eye and lay emphasis on the luxurious and aggressive mood of the new special series.
Another peculiarity of the Jeep Grand Cherokee SRT Red Vapor is the introduction of Active Noise Cancellation (ANC) technology that carries the classic sound of the powerful 6.4-litre HEMI® V8 engine (468 HP of power and 624 Nm of torque) into the cabin. Featuring Fuel Saver technology for reduced fuel consumption and emissions, the engine provides the SRT version with performance of absolute reference: 0-100 km/h in 5 seconds, top speed of 257 km/h, stopping distance from 100 to 0 km/h in just 35 metres.
Featuring a Mango Tango livery and black interior, the public can admire another version next to the Red Vapor special series: a Summit version of the flagship Grand Cherokee distinguished by Granite Crystal livery, interior with new Dark Sienna leather, 250 HP 3-litre turbodiesel engine and eight-speed automatic transmission.
New Wrangler Unlimited “X” special series
Also showcased in the display area is the new Wrangler Unlimited “X” special series fitted out with 284 HP 3.6 petrol and 200 HP 2.8 turbodiesel engines, five-speed automatic transmission and 4WD. Featuring the new Firecracker Red livery, the new special series of the Jeep icon reveals that the desire for adventure can be transferred also into an urban environment. Indeed, the legendary off-road capabilities of the Wrangler range are hidden beneath a distinctive “outfit” comprising the body-colour modular hard top and exclusive style details like the glossy black inserts on the body-coloured grille, raised dual-intake engine bonnet and 18″ Gloss Black alloy wheels.
New Renegade
Beside the two débuts unveiled in Paris, the stand will hold three models of the new Jeep Renegade, the first Fiat Chrysler Automobiles car to mark the brand’s entry into the Small SUV segment. Standing out in the foreground is the exclusive “Opening Edition”, a limited edition version that offers an advantageous price to content ratio to the first customers who order the car. Featuring Alpine White livery and black leather interiors, the car shown in Paris is equipped with the 120 HP 1.6 Multijet II turbodiesel engine and has the UconnectTM navigation system and 6.5″ screen with 3D maps, dual-zone automatic climate control, Passive entry with Keyless-Go, rear parking sensors, cruise control and 18″ wheels with dedicated design.
The Jeep Renegade Trailhawk is also on the catwalk in Paris. It is the ultimate in terms of off-road performance and appointments – ensured by the Jeep Active Drive Low full-time 4×4 system, flaunts Detonator Yellow exteriors with black leather interiors and is powered by the efficient 2.0-litre turbo diesel engine producing 170 hp, matched with the nine-speed automatic transmission. Sitting beside it is a 140 hp 2.0 Multijet II Limited version with a few accessories of the new Mopar collection, such as the “US Army” star on the bonnet and side doors, elegant glossy black grille and mirror fairings, roof bars, “Renegade Style” light bar and expandable roof box. The outfit will be completed by black premium carpet mats, sill plate with the Jeep logo, tubular side steps and valve caps with the Jeep logo.
Wrangler Unlimited Rubicon “Stealth” show car
Another ‘Moparized’ car is on display at the Paris Motor Show, the Jeep Wrangler Unlimited Rubicon “Stealth” equipped with the 200 hp 2.8-litre turbo diesel and fitted out with original Mopar accessories. It is an example of extreme technical modification for the toughest off-road use and striking looks in which no detail is overlooked: from the Performance bonnet with air vents and black mesh grille to the brand-new LED light bar.
Moreover, a pair of off-road bumpers (Rubicon X design) replace the original ones and, together with flat wings, rock rails, raised ride kit and 37-inch tyres, make the Rubicon Stealth a truly unstoppable Jeep off-roader. The mirror caps and the fuel tank cap sporting the Jeep logo, the half doors and the 17″ rims are further customisation touches that enthusiasts of the brand will surely appreciate. Last but not least, style details jointly created by Jeep, Mopar and the Centro Stile Fiat Chrysler Automobiles complete the show car, making it absolutely unique. The external livery features an Iron Peltrox Iron textured paint while the exclusive interior includes vintage-style leather seats and upholstery.
New Cherokee
Two models of the Jeep Cherokee are also taking to the French catwalk (three on the days open to the public). The new generation of the Jeep brand’s Mid-size SUV offers an innovative design marked by flowing, sleek lines, the on-road driving characteristics and handling of a higher class, legendary 4×4 capabilities, interiors crafted with fine workmanship, advanced technological content, new levels of efficiency, on-board entertainment and comfort and ‘five-star’ occupant safety and protection systems that make it the “safest SUV” in its category according to Euro NCAP.
The public can admire a Trailhawk version fitted with the powerful 272 hp 3.2-litre petrol V6 Pentastar paired to the new nine-speed automatic transmission.
The second Jeep Cherokee is a Limited version withthe 2.0-litre Multijet II turbo diesel engine delivery 170 hp of power, matched up with the new nine-speed automatic transmission and four-wheel drive. The Jeep Cherokee has three different drive systems – Jeep® Active Drive I, Jeep® Active Drive II and Jeep® Active Drive Lock systems – that ensure benchmark off-road capabilities under all driving conditions. The Jeep Cherokee is also the first vehicle to feature rear-axle disconnect, resulting in reduced energy loss when 4×4 capability isn’t needed and ensuring improved fuel efficiency.
Jeep Stand
To celebrate its commercial success and present the entire Jeep range, the brand has decided to appear at the Paris Motor Show with a stand that makes a strong visual impact. Designed with an essential structure, it expresses the brand’s balance and solidity without forgoing its distinctive elegance. In detail, the wide surfaces covered with finely worked natural materials, such as wood and stone, express the perfect combination of outdoor landscape and urban environment, and at the same time give the exhibition space a sophisticated look as also the parquet floor exhibition platforms stress.
The technological and innovative soul of the brand is emphasised with large LED wall areas placed on the background panel, on which films on the models of the range and the brand will be screened. A dedicated section of the stand will also offer the possibility to get a close-up look at the exclusive Jeep accessories and original spare parts made in collaboration with Mopar®, the brand of reference for Fiat Chrysler Automobiles services, Customer Care, original spare parts and accessories.
Finally, Paris Motor Show visitors will be introduced to the products of FGA Capital, a finance company specialising in the automotive sector, by supplying targeted advice and distributing illustrative materials. The company is active in all the major European markets – in France with FC France and FL Auto – with the single goal of supporting the sales of all Fiat Chrysler Automobiles brands by offering innovative financial products with high-added-value services, targeted at the dealership network as well as private customers and companies.
