Holden is pleased to announce the appointment of Mark Harland to the role of Executive Director – Marketing, based in Port Melbourne.
As Holden embarks on an exciting and fundamental transformation, Mark will use his vast global experience to lead Holden’s talented Australian marketing team to continue to redefine the brand and better engage with today’s Australia.
Mark joins the Holden team from the General Motors International (GMI) regional office in Singapore, where he has spent the past two years as Marketing and Customer Experience Director as part of the GMI Vehicle Sales Service & Marketing (VSSM) leadership team – all the while keeping a close eye on Holden’s gradual transition into a national slaes comapny.
Mark joined General Motors in 1997 and has worked in Europe, the US and China, drawing on his extensive knowledge of customer experience, marketing and sales. Mark is passionate about customer experience, brand and technology and has led the growth of iconic GM brands such as Cadillac, Chevrolet and Opel. In more recent times, he has also worked closely with Holden’s Australian marketing team in the development of Holden’s new brand strategy.
Holden Chairman and Managing Director, Mark Bernhard, said Mr. Harland’s experience and passion would be invaluable in driving the next step in Holden’s brand transfromation as he welcomed him to the Holden leadership team.
“Mark’s leadership and experience in various GM roles and markets, combined with his involvement in the development of our brand strategy and plans, means he has an in-depth understanding of where we are taking the iconic Holden brand, to better reflect and connect with today’s Australia.”
Mark Harland is excited at the prospect of joining the Holden team at such a pivotal time and moving his young family to Australia.
“I’m thrilled to be joining Holden as it continues its transformation. We have a unique opportunity to build on the well-earned trust and confidence this brand has amassed over its history, and we’ll do that with world-class product, innovative technology and exceptional customer service,” said Mr. Harland.
“Having worked with GM and Holden for some time now, I understand the challenges in redefining this iconic brand, but our transformation is already well underway. We are listening to our customers, understanding the needs and aspirations of today’s Australians, and changing perceptions about who Holden is and what it stands for.”
