The Audi Q2* is a winner in the Automotive Brand Contest: The compact SUV captured “Best of the Best” honors in the Exterior Premium Brand category. The award ceremony will be held in Paris on September 29, 2016.
The polygonal design of the new Audi Q2 adds new facets to the brand’s form language. The octagonal Singleframe grille positioned up high defines the front end. The structure of the grille is a variation on the polygon theme, as are the two large, strongly contoured air inlets. The rear end terminates dynamically with a long roof edge spoiler and a diffuser that has an underbody-protection look.
The play of polygonal shapes also creates attractive effects on the flanks of the Q2. Below the windows, the sharply drawn shoulder line divides into two contours, one above the other. They frame a concave surface with six corners. The concave shape of the flanks emphasizes the wheels and with them the quattro character of the compact SUV. “In the Audi Q2 we have developed a distinctively geometric formal language with special design characteristics specific to this model,” said Audi Head of Design Marc Lichte. “As a result the car exhibits an independent character within the Q family.”
In addition to the prize for the new Q2, Audi prevailed in nine other categories: The premium car brand was declared the “Winner” for, among other things, the OLED rear lights in the Audi TT RS* (Parts & Accessories category), for its virtual technical communication (Corporate Publishing category) and for the nationwide market introduction of the Audi A4 (Events category).
The Automotive Brand Contest is presented by the German Design Council and is one of the most prestigious design competitions in the automotive industry. The award ceremony will be held in Paris on September 29, 2016.
