- After a competitive review, Audi taps incumbent PMK-BNC to lead the U.S. business
- PMK-BNC to continue its award-winning work across corporate, automotive, lifestyle and entertainment
- The retention marks the continuation of a decade-long partnership
Audi of America has awarded PMK-BNC with its U.S. public relations business. Continuing its long-standing partnership, PMK-BNC will represent Audi as agency of record across all media relations and communications verticals. After a comprehensive, competitive and mandatory review, PMK-BNC was selected from several firms for its award-winning strategy and brand-building work across product, corporate and lifestyle.
“As Audi has achieved record sales and customer loyalty over the past decade, PMK-BNC has been a critical partner in positioning the brand to the right audiences at the right time. Throughout the agency review process, PMK-BNC has proven again that they have the most effective formula for Audi. They are an invaluable creative and communications agency partner and we’re looking forward to another successful term,” said Jeri Ward, Chief Communications Officer, Audi of America.
The partnership began in 2006 when Audi retained PMK-BNC to launch the first-ever Audi Forum in New York City. Shortly thereafter, Audi appointed the agency as communications AOR to solidify its push into the competitive luxury market with the launch the first generation Audi R8 supercar, and to introduce the brand to the influential Hollywood community. Since, the partnership has expanded to include automotive and corporate communications, technology and innovation, content creation and influencer programming.
“Over the past ten years, we’ve been thrilled to join Audi on its record-breaking ascent. We are incredibly proud of our partnership and look forward to sharing collective accomplishments for years to come,” said Chris Robichaud, CEO, PMK-BNC.
The account will be staffed bi-coastally in PMK-BNC’s New York City and Los Angeles offices.
