Skip to content

What does crisis management look like at the world’s largest automaker?

Megan Lampinen reports back on Volkswagen Group's annual press conference, and the automaker's response to the novel coronavirus

The novel coronavirus (COVID-19) threatens to ground much of the automotive industry to a halt, with vehicle sales drying up and factories halting production. What started in China is spreading rapidly across Europe, where automakers are scrambling to position for an uncertain future. There could not be a worse time for an annual media conference, but that's how it played out this year at Volkswagen Group. Key members of the leadership team, each standing a couple of metres apart, convened in Wolfsburg for a digital version of the yearly event, where the subject of the pandemic coloured all aspects of the outlook.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Pro
£495/year
or £49.50/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
no
OEM Tracker
no
OEM Model Plans
no
OEM Production Data
no
OEM Sales Data
no
Pro+
£1,950/year
or £195/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Team
£3,950/year
or £395/month
Up to 5 users
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Enterprise
Unlimited
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes

Welcome back , to continue browsing the site, please click here