Renault-Nissan Alliance to exit crossbadging strategy in India

The Renault-Nissan Alliance may be on the verge of stepping away from a strategy it has employed extensively in India, that of crossbadging. The term refers to a practice followed by two OEMs, which launch essentially the same vehicles, but with minor changes, mostly cosmetic, under their respective brands. Subscribe to Automotive World to continue … Continued

• By Webmaster
• February 6, 2014