PSA joins North Africa push with fresh pick-up investment

A fresh investment commitment from PSA Groupe in Tunisia bolsters North Africa's position as an emerging automotive production hub.

Vehicle sales from the French OEM have taken a turn for the worse in this region. In the first half this year, its volumes in the Middle East & Africa fell 13.3% year-on-year, with PSA pointing in part to restrictions on currency access in Tunisia and Egypt. However, that hasn't stopped it from laying plans for local assembly.