Skip to content

And they gave it a name (again): Alfa Romeo Junior

The furore following Stellantis' decision to build the Milano (now Junior) outside of Italy raises the question of how well politicians understand automotive economics, writes Ian Henry

Under Italian ownership and management Fiat, including Alfa Romeo, saw car and van production in Italy fall to nearly 700,000, from its heyday of well over 1 million. Moreover, Fiat rarely made money, if at all, in recent years. Merging with Chrysler had brought greater scale, along with the profitable Jeep model range, some of which have been made in Italy. A true American icon made in Italy, but no American politician screamed foul.

At the same time, Fiat produced vehicles with Italian sounding names outside Italy, such as the Fiorino, Doblo and Tipo in Turkey, and Cinquecento (500) and Seicento (600) in Poland. The Uno and Strada have been made in Brazil for many years. But when Alfa Romeo’s long-awaited (and known about) Milano small SUV was officially launched in April (having been announced in December last year), some Italian politicians almost spontaneously combusted because the Milano will be made in Poland. A couple of days later and Stellantis has performed a volte face and changed the name from Milano to Junior.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Pro
£495/year
or £49.50/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
no
OEM Tracker
no
OEM Model Plans
no
OEM Production Data
no
OEM Sales Data
no
Pro+
£1,950/year
or £195/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Team
£3,950/year
or £395/month
Up to 5 users
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Enterprise
Unlimited
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes

Welcome back , to continue browsing the site, please click here