Millennial sales growth short-lived

Younger buyers are a lucrative segment for OEMs. They may not have much money just now, but they will in a few years and at that time they will be looking for a brand they trust. The key is to target them early and then keep them coming back. Subscribe to Automotive World to continue … Continued

Younger buyers are a lucrative segment for OEMs. They may not have much money just now, but they will in a few years and at that time they will be looking for a brand they trust. The key is to target them early and then keep them coming back.

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