Interview: Takanobu Ito, President and Chief Executive, Honda Motor Company

By the time of the next Tokyo Motor Show in 2015, a very different kind of Honda will have emerged, says President and Chief Executive, Takanobu Ito.

The company is currently on a trajectory which aims to increase annual sales from a little over four million to six million in the coming years. While many of these will come from growth in new markets like China and India, there will also be an increasing emphasis on sports cars and sports derivatives of mainstream models to feed demand in Europe and the US.