India’s tyre market brimming with brand loyalty

Predictions for new vehicle registrations in India are extremely positive. As well as hoping to make India among the top three automotive industries globally, the Indian government and the Society of Indian Automobile Manufacturers (SIAM) are aiming for considerable growth in the passenger car segment - from 3.2 million units to approximately 13.4 million by 2026. These figures were explored in the Auto Mission Plan 2016-26 (AMP).

Substantial growth in the passenger car segment also equates to considerable expansion of the tyre market, but how can suppliers take advantage of it?