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Don’t give up on cars just yet

Despite the boom in pick-up and SUV demand, a balanced product portfolio is essential

The US market just set a new light vehicle sales record for 2015, propelled by considerable growth in the crossover, SUV and pick-up segments. Cheap gas prices, which fell to record lows last year, played a big part in the demand for these larger vehicles, but the message from analysts and OEMs alike is that nobody is giving up on cars anytime soon.

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