BMW’s North American division is reviewing ad agencies. The change in strategy coincides with a two-year model offensive, though BMW says the review is simply part of its standard long-term planning. The search will be conducted by Richard Roth of Roth Observatory International. BMW is looking for three key areas of Subscribe to Automotive World … Continued
BMW’s North American division is reviewing ad agencies. The change in strategy coincides with a two-year model offensive, though BMW says the review is simply part of its standard long-term planning. The search will be conducted by Richard Roth of Roth Observatory International.
BMW is looking for three key areas of
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https://www.automotiveworld.com/articles/86506-us-bmw-reviews-ad-agencies/
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