US: Hyundai spells out new brand strategy

At the 2011 North American International Auto Show in Detroit, Hyundai Motor has officially unveiled its new brand direction and statement. The OEM's new brand statement will be 'New Thinking. New Possibilities', which encompasses the company's new brand concept, 'Modern Premium', which aims, in Hyundai's words "to provide customers with emotional Subscribe to Automotive World … Continued

• By Webmaster
• January 11, 2011