Japan: Bridgestone aims to cut rubber use by 50%

According to comments made by Masayuki Ishii, general manager of Bridgestone's corporate communications division, the tyre supplier expects to cut its rubber consumption by 50% in the next decade. This will reflect technology that is being developed to halve the use of natural and synthetic rubber in each tyre, without Subscribe to Automotive World to … Continued

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• December 3, 2010