Thirteen years after it was first launched, Renault’s multi-make motor repair network is getting a new look. The 2016 makeover includes a more sober two-colour visual identity, in red and white, and a new baseline: “Auto repair made easy”. Phase-in of the new colours for Motrio garage signs is under way.
At the same time, the motrio.fr website is bringing in new services for customers and new features for repair centres.
From June onwards, customers will be able to book appointments with their Motrio repair centres directly online, and request online quotes. These capabilities are similar to those offered in the Renault and Dacia aftersales networks. The new digital facilities bring enhanced customer convenience and give the banner a higher-tech image.
Motrio repair centres will be able to set up their own web pages, customized with their own specific opening hours, hourly rates, details on the operations available, etc. Other functions include management of appointment requests and customer quotes. As well as improving organization and productivity, the new system, with its broader web exposure, should also help bring in new customers and build loyalty among existing ones.
Pierre-Michel Erard, head of Renault’s French aftersales operations
“With the new brand identity and new customer-oriented digital system, we’re providing our Motrio network with the means for setting the standard in multi-make auto repair in France “
