zForce DRIVE™ – the cooperation between Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), and Neonode Inc. (NASDAQ: NEON) has been awarded the prestigious Red Dot Design award.
zForce DRIVE™, the ground breaking gesture and touch enabled steering wheel focuses on safety and usability in the future high tech car, and is aimed at giving the driver an unsurpassed driving experience – with minimal driver distraction.
“We are very proud to receive this award as a recognition of the innovative force of Neonode and the cooperation with Autoliv that brings us world leading knowledge in automotive safety and quality”, says Thomas Eriksson – CEO at Neonode.
Autoliv, with the vision of “Saving More Lives”, sees this recognition from Red Dot as yet another example of how saving lives is both a high tech and creative business, as well as a lucrative consumer market.
“Consumers of today and tomorrow increasingly request both safety and excitement when looking at automotive content. The zForce drive cooperation is a perfect merger of both these aspects, and we are all very proud of this recognition from Red Dot and of our cooperation with Neonode”, finishes Johan Löfvenholm – Group Vice President Product & Process Development at Autoliv.
The concept is presented at the 66th annual IAA Cars show in Frankfurt, September 17-27 (hall 3.1, Booth B41).
