Brand websites – who’s getting it right, and why?

New vehicle shoppers are increasingly using the Internet to help in the purchasing journey, and for OEMs, the right website is essential. Twice a year, J.D. Power takes a closer look at OEM websites in the US, examining their usefulness in terms of information/content, appearance, speed and navigation. "We find that the industry continually changes in terms of shopper expectations," Arianne Walker, Senior Director, automotive media and marketing solutions at J.D. Power, told Automotive World.