CITROËN is unveiling its stand at the Paris Motor Show, which opens to the public tomorrow. The major event is an opportunity for the Brand to showcase its positioning, which from product to technology to customer relations proposes a more seamless, stress-free and simple relationship with the automobile. That positioning is reflected on stand in the Brand’s products, and in an atmosphere, materials, installations and special areas that fully bring the feel-good experience to life.
CITROËN at the Paris Motor Show:
– CITROËN’s 2,700-m2 stand offers visitors a moment of relaxation and discovery informed by creativity and technology at the service of well-being. Because comfort is an essential value at CITROËN, particular attention has been paid to the stand’s architecture, lighting and materials (featuring wood and carpeting). The public is immersed in an atmosphere worthy of Times Square through architectural feats including round-cornered boxes, high-set components creating a feeling of lightness, words floating in the air, and giant screens located on the edges of the stand.
– 29 cars on show, including 3 concept cars: The CITROËN C4 Cactus Airflow 2L and CITROËN C1 Urban Ride concept cars are making their public debut alongside the CITROËN C4 Cactus Aventure. Also on show is the CITROËN C-Elysée WTCC, a racing model developed by CITROËN Racing to compete in the World Touring Car Championship, consisting of twelve races held on four continents. The car is a true flag-bearer for CITROËN internationally.
– A 100-m2 area called the “Techno Room” is dedicated to truly useful CITROËN technologies that make everyday life easier. The area features all the Brand’s innovations for comfort and peace of mind.
– A 100-m2 Lounge area, called “La Villa Contemporaine”, is open to the public upstairs, affording visitors a 360° view of the stand and a chance to relax and unwind. The area is also home to interactive and entertaining installations, including a special C1 pinball machine and a “social configurator” for personalising the C4 Cactus.
– The stand features a special area dedicated to CITROËN CONNECT connected services, with touch tablets presenting existing services and on-line after-sales.
– The Heritage area, shared with the DS brand, is exhibiting a 1988 2CV and a 1969 DS21.
– Special events daily:
– Rebroadcast of the WTCC races in Beijing on 4/5 October and Shanghai on 11/12 October.
– Meeting with CITROËN designers every Tuesday from 10 am to 1 pm.
– Magnetic puzzle game for children, encouraging them to use their creativity and drawing skills, every Saturday from 2 pm to 5 pm.
– A DJ set, the “CITROËN Feel Good Mix” (featuring Suna & Employee of the Year) every Thursday at 7 pm.
– A meeting with CITROËN Racing and WTCC drivers on 17 October from 2 pm to 3 pm.
– Visitors are treated to a royal welcome by 133 hosts and hostesses along with 20 test-drive centre monitors, the aim being to provide visitors with the best possible information throughout the show.
