A historic record. SEAT sales took off again in 2018 to reach a total of 517,600 vehicles, which is 10.5% more than in 2017 (468,400). This result is the largest sales volume in SEAT’s 68 year history and exceeds the record set in 2000 (514,800 cars). In 2018, SEAT achieved its sixth consecutive year of sales growth and is going through an unprecedented positive period. Since 2012, SEAT sales have grown by over 60%. In December, SEAT delivered 25,300 cars, which is -23.1% compared to the same month in 2017 (33,000).
The Arona spurred SEAT’s sales in 2018. In its first full sales year, the company sold 98,900 units of its urban SUV, which is the third leading model in the range. The Arona successfully joined the Ibiza, Leon and Ateca as one of the brand’s four major pillars. With its revamping just around the corner, the SEAT Leon is still the brand’s best-selling model (158,300, -6,8%) and it achieved one of the best historic results. Deliveries of the Ibiza reached 136,100 vehicles (-10,7%) while the Ateca is SEAT’s fourth most widely sold model with 78,200 units delivered 2018 (-0.6%). Furthermore, in 2018 the new CUPRA brand made its successful debut and posted a growth of 40.0%, with sales of 14,300 units, 4,100 more than in 2017 (note: this result is integrated in SEAT’s total sales figure).
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SOURCE: SEAT
