Hyundai Motor Europe launches its new ‘Progress’ campaign, which demonstrates how its heritage formed the progressive spirit that has made it a leader in future mobility today.
Combining brand history and product contents in eye-catching films, the campaign launches with the tagline “Next Awaits”.
Hyundai’s progressive spirit has been the key driver of the company’s success over the past half-century. This has combined with a persistent curiosity for what lies ahead as well as what comes after, and made the company the sixth-largest carmaker globally. The campaign’s title ‘Progress’ was selected by Hyundai due to its belief that progress doesn’t happen by chance, it is shaped by history.
“Hyundai has been demonstrating its innovative spirit over the past fifty years, yet the incredible background of the company is still widely unknown. The ‘Progress’ campaign is an official introduction from Hyundai which acknowledges its inspirational history. From its role in helping to rebuild and modernise South Korea to its international expansion, the narrative shows how the past has shaped the future and Hyundai’s journey to becoming a pioneer in future mobility,” said David Pugh, Hyundai Motor UK Marketing Director.
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SOURCE: Hyundai
