For the third year in a row, Infiniti, one of the fastest growing premium automotive brands in the Middle East, was the sole automotive partner for the Arab Luxury World conference in 2016.
In addition to their tactical partnership, the event also featured the participation of key Infiniti executives speaking on various trends and industry topics in the region.
Headlining the opening panel on the first day was Juergen Schmitz, managing director, Infiniti Middle East. Discussing his views during the opening panel on “The New Norm,” which seeks to identify how the luxury landscape in the region is changing. Schmitz and his esteemed panelists focused on specifics that included market trends, sector outlooks and areas of opportunity.
The second panel on the day was on “Digital Strategy,” a hot topic in lieu of the constant changes in the regional media landscape and how brands successfully deploy the use of digital within their business. Francesca Ciaudano, deputy GM, Marketing and Public Relations, shared her thoughts on how digital has transformed the manner in which brands engage with customers. What was also highlighted is the importance of having a multi-platform approach to digital engagement as well as the various tools to measure and deliver a strong ROI.
The second day featured Karsten Jankowski, senior manager, Marketing, who participated in a session on “Millenials” seeking to identify how luxury brands need to approach marketing to them. Key insights shared were how brands need to have a more focused approach in terms of their strategy, while also paying special attention to adding emotional and aspirational value to millennial focused campaigns in order to be more effective.
Held on an annual basis, Arab Luxury World was a two-day conference by Mediaquest that brought together over 600 high-profile individuals from across the luxury industry including manufacturers, retailers, distributors, financial sector players and fashion designers – in addition to decision makers and consumers from the region and beyond. The exclusive event took place from June 1 to 2 at The Westin Mina Seyahi in Dubai, UAE.
