Torsten Müller-Ötvös on how Bespoke drives Rolls-Royce success

Rolls-Royce's Bespoke business is more popular than ever and continues to take an increasingly large proportion of sales. In fact, 95% of all Rolls-Royce models bought in 2013 were personalised. Both the Phantom and Ghost reported an increase in the uptake of Bespoke content and the Wraith is off to a strong start, with 90% of all buyers opting for Bespoke options.

Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, spoke to Automotive World about the increased interest in Bespoke options, its challenges and the growth of the business.