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Tata Nano – take two

Tata's Mayank Pareek speaks to Automotive World about the Nano's transition from people's car to high-tech youth-oriented city car

Tata's Nano model promised a revolution in car ownership for emerging markets, offering a four-wheel model at prices seen only in the two- and three-wheeler segment. Dubbed the 'one-lakh model' and 'people's car', it cut out all the little extras to keep prices as low as possible. However, it didn't go down as planned and sales fell far short of expectations.

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