OEMs’ pricing strategy threatens prosperity

As this week kicks off massive incentive deals and promotion offers across US dealerships, concerns are being raised in the UK about current pricing models. While the UK has seen 20 consecutive months of growth for its new vehicle market, OEMs are not fully capitalising the situation, warns KPMG's UK Head of Automotive John Leech. … Continued

As this week kicks off massive incentive deals and promotion offers across US dealerships, concerns are being raised in the UK about current pricing models. While the UK has seen 20 consecutive months of growth for its new vehicle market, OEMs are not fully capitalising the situation, warns KPMG's UK Head of Automotive John Leech.

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