Lexus taps café culture for carless marketing approach

Lexus is testing a new marketing approach in Japan, one that doesn’t involve any cars. Toyota’s luxury brand will open the first Intersect by Lexus ‘brand experience space’ in Tokyo on 30 August. The Tokyo location will be followed by similar setups in New York and Dubai, as well as Subscribe to Automotive World to … Continued

Lexus is testing a new marketing approach in Japan, one that doesn’t involve any cars. Toyota’s luxury brand will open the first Intersect by Lexus ‘brand experience space’ in Tokyo on 30 August. The Tokyo location will be followed by similar setups in New York and Dubai, as well as

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https://www.automotiveworld.com/articles/lexus-taps-cafe-culture-for-carless-marketing-approach/

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