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Brand positioning, efficiency and autonomy on the cards for Mercedes-Benz

Daimler's Dieter Zetsche on new technology, trucks, competitors and MBUSA's move to Georgia

The 2015 Geneva Motor Show presented a large opportunity for many OEMs including Daimler to further their product offensive, continuously moving towards cleaner and more efficient powertrains.

Dieter Zetsche, Chairman of Daimler AG and Head of Mercedes-Benz Cars addressed the media at the show about his upcoming plans for electrification, investments and brand positioning as well as noting his positivity about silicon players entering the automotive industry.

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