From far-fetched to growth driver – Mercedes pick-up is no joke

Just a few years ago, the idea of one of the German luxury players launching a pick-up was regarded as so far-fetched that BMW made an April Fools' Day joke out of it

Mercedes-Benz is looking to test the waters of the pick-up segment for the first time. The OEM has confirmed plans to launch a mid-sized pick-up model before the end of the decade.

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https://www.automotiveworld.com/articles/far-fetched-growth-driver-mercedes-pick-joke/

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