After 3 months evaluation and a 2-day jury session in Beijing the winners of this year’s Xuanyuan Award were announced at a festive ceremony in the Beijing Auto Musem.
EFS Business Consultancy and China ABR magazine proudly presented the winners of the Xuanyuan Award 2015 on January 20th at the Beijing Auto Museum.
Following our unique approach the Award was rewarded to vehicle manufacturers as well as individual vehicles for outstanding performance in innovation and commercialization, contribution to mobility in China as well as major contribution to the development of the Chinese automotive industry.
Baojun 730 wins Xuanyuan Award 2015
After test-drives, vehicle inspecitions and deliberating discussions SAIC-GM-Wuling’s Baojun 730 was chosen as the winner of the Xuanyuan Award 2015.
The jury was especially impressed with the clever way Baojun positioned the 730 in the market: As a car for the Chinese people.
Market reception was overwhelming and cemented Wuling’s position a the trend-setter in the MPV segment.
These achievements are even more remarkable, as although being part of SAIC-GM-Wuling, most product development, marketing and production was done by Wuling itself. This is in stark contrast to many Joint Venture companies where product development is handled by the foreign partner.
Four Special Awards announced
In addition the jury decided to hand out the following special awards:
- Special Award for Sustainability and Technology to SAIC Roewe 550 PEV,
- Special Award for Business Strategy to JAC Refine S3,
- Special Award for Redefining Premium to Beijing Mercedes Benz-All New C-Class,
- Special Award for Global Potential to Chang’an CS75
