To accelerate their development, start-ups need visibility, strategic support and a large network. Media for equity is a core trend in the digital world, meeting start-ups’ principal need for visibility. This model has already proven to be a success, particularly in Germany and Scandinavia. The Groupe Les Echos, Le Parisien and Roland Berger are now linking up to offer an extensive range of services to maximize business impact, while ensuring zero cash flow impact for start-ups. In exchange for shares in their capital, start-ups enjoy the opportunity to:
- Further strengthen their visibility through access to advertising, service platforms and databases that can reach millions of potential customers and partners thanks to the Groupe Les Echos and Le Parisien print and digital media
- Benefit from strategic support specifically tailored to their needs ranging from various areas such as marketing and sales, organization and processes to financing, growth and international expansion thanks to Roland Berger’s strategic and industry expertise
- Access a vast network of potential customers, partners and investors in France and internationally thanks to Roland Berger, its Terra NumerataTM partner ecosystem and Les Echos Solutions
Start-ups will be free to choose media or consulting services or a combination of both according to their needs.
The Groupe Les Echos, Le Parisien and Roland Berger to invest EUR 15 million in services
The Groupe Les Echos, Le Parisien and Roland Berger will invest a total of EUR 15 million in services over the next five years, offering start-ups preferential rates for advertising campaigns and consulting assignments ranging from 20% to 80% in order to help the start-ups significantly accelerate their growth. To set up this range of services, the Groupe Les Echos, Le Parisien and Roland Berger are together creating a company that will obtain shares in start-ups selected for their potential for growth and profitability by a joint investment committee. This company will invest EUR 300,000 to EUR 1 million in individual French start-ups or start-ups with plans to expand in France. It aims to open up to other partners over the medium term in order to expand the range of services for start-ups.
This company will be attending Viva Technology from June 30 to July 2, 2016 and will offer the start-up chosen by a panel of experts from the Groupe Les Echos, Roland Berger and the digital world an advertising campaign worth EUR 100,000 in Les Échos or Le Parisien-Aujourd’hui en France, combined with strategic support from Roland Berger.
