Cadillac has appointed Felix Weller to the position of vice president, Europe, effective September 1, 2016. Weller will report to Cadillac President Johan de Nysschen, joining the global executive team from his current position as managing director, Cadillac Middle East. Weller succeeds Dr. Andreas Schaaf, who recently assumed the role of vice president, Cadillac China.
In his new role, Weller will lead European operations for Cadillac. This includes responsibility for the brand’s sales, marketing, network and customer experience functions as well as driving strategies to deliver premium products and services across the region.
“Felix has a deep understanding of the Cadillac business and the luxury market as he’s demonstrated while leading our Middle East organization,” said de Nysschen. “I look forward to having him on Cadillac’s global executive team and partnering with him as we continue to grow the European business.”
Weller joined General Motors in 2014 as regional director, sales and marketing for Cadillac, where he was responsible for Middle East Operations. Earlier in his career, Weller held various positions in sales, strategy and dealer development at both Audi and Mercedes-Benz.
