- Investment totals RMB 500 million
- Venucia is the first joint venture automotive brand in China with its own design center and advanced engineering technology center
- First phase of main construction expected to be completed in 2015
A groundbreaking ceremony was held today for three important new business units at Dongfeng Nissan Passenger Vehicle Company (DFL-PV), namely the Venucia Design Center, the Advanced Engineering Technology Center and the Corporate University. The first phase of main construction is expected to be completed in 2015.
Total investment by DFL-PV for these business units is approximately RMB 500 million. Venucia Design Center and Advanced Engineering Technology Center will support Venucia exclusively. Venucia is DFL-PV’s local Chinese marque and the first joint venture automotive brand in China to have a dedicated design center and advanced engineering technology center.
The Venucia Design Center will focus on the exterior and interior design, color design, clay model and digital model development, intending to sharpen the design protocol of Venucia.
The Advanced Engineering Technology Center will be responsible for new model preparation, including homologation, prototype development and testing, as well as development of manufacturing technologies for future Venucia vehicles.
The Corporate University will provide training programs and an educational platform for DFL-PV’s managerial, administrative and engineering staff, dealers and suppliers. The university will also collaborate with other academic institutions for hiring and training of young talent.
It is expected that these three major business units will strengthen DFL-PV’s value chain, contributing to product competitiveness and, subsequently, sales. Additionally, these business units will help position DFL-PV to be on the cutting edge of the Chinese automotive industry with localized designs, advanced manufacturing technology and outstanding talent.
DFL-PV Managing Director Susumu Uchikoshi said, “Since the first Venucia model was introduced to the market in April 2012, Venucia has been one of the fastest growing domestic automobile brands in China. These three major centers will play key roles in improving DFL-PV’s R&D and manufacturing capabilities. Investments in these centers are proof of our commitment to, and expectations for, the Venucia brand.”
The groundbreaking ceremony took place at the Huadu District site which spans 80,000m2 . The event was attended by executives of DFL-PV, Dongfeng Motor Co., Ltd. and Nissan Motor Co., Ltd., as well as local government leaders.
