Maruti Suzuki India Limited, market leader in passenger vehicles, today introduced the diesel variant of its popular model Celerio.
Maruti Suzuki Celerio, the car that first brought the acclaimed Auto Gear Shift technology to India, now becomes the first car to offer a super compact diesel engine option to Indian car buyers.
Celerio Diesel offers 27.62 Kmpl *, making it India’s most fuel efficient car. This also marks the global launch of DDiS 125, the first diesel engine designed and developed by Suzuki Motor Corporation. It carries forward the DDiS attributes of swiftness, driveability and compactness, offered in the highly successful diesel vehicles of Maruti Suzuki.
On the launch, Mr. Kenichi Ayukawa, MD & CEO, Maruti Suzuki, said, “Celerio, powered by DDiS 125 engine, is India’s most fuel efficient car. This is also the first diesel engine designed and developed by Suzuki Motor Corporation. It is designed to offer a smooth drive and strengthens Celerio’s reputation as a car that offers easy drive in cities as well as on highways. With the launch of Celerio Diesel, the three most fuel efficient cars in India are all Maruti Suzuki cars: Celerio (D), DZire (D) and the premium sedan Ciaz (D).”
Launched in February 2014, Celerio has sold over 95,000 units. Nearly a third of the total sales of Celerio are of the Auto Gear Shift variants.
Celerio has played a pivotal role in strengthening Maruti Suzuki’s position in the lower hatchback segment. Maruti Suzuki’s share in the lower hatchback has shot up to 71% from 61% within a year of Celerio’s launch.
Read the full release here: http://www.marutisuzuki.com/celerio-diesel-launch.aspx
