Chrysler Canada today announced its 40th consecutive month of year-over-year sales growth, representing the longest sales streak in the company’s history and the longest current streak in the industry. March 2013 sales totaled 24,173 vehicles representing a 6% increase over the 22,703 vehicles sold in March 2012. On the back of those results, Chrysler Canada maintained its position as the number one seller of vehicles in the country in 2013.
“We experienced our best Ram truck sales in our history this month, helping Chrysler remain the number one seller of vehicles in Canada,” said Dave Buckingham, Chief Operating Officer, Chrysler Canada. “Dodge Dart sales really gave us a boost this month as well, more than doubling our February sales.”
For 2013, Chrysler Canada introduced all-new Light-Duty and Heavy-Duty Ram trucks. Canada’s longest lasting line of pickups, the light duty models deliver best-in-class fuel economy, extraordinary technology and outstanding capability, while the heavy duty models deliver best-in-class towing, torque and GCWR (Gross Combination Weight Rating). Recently awarded the triple crown of prestigious automotive awards (North American Truck/Utility of the Year, Motor Trend Truck of the Year and Truck of Texas), Ram trucks recorded their best sales month ever in March with 7,476 units sold, a 15% increase over the same month of 2012.
Launched less than a year ago, Dodge Dart posted its best sales month to date in Canada, with 1,041 units sold. This is more than double the level recorded one month ago. In addition, the Town & Country set a new monthly sales record, with 793 units sold, more than double the 279 vehicles sold in March 2012.