On November 10th, 2015, the 13th Dubai International Motor Show kicked off at Dubai World Trade Centre (DWTC). The Show brought together world’s top auto brands such as Porsche and Maserati. Chery from China appeared with a new image and presented new models such as Arrizo 7, New Tiggo 5 and New Tiggo 3, drawing high global media attention.
Inaugurated in 1991 and held biennially, Dubai International Motor Show is currently the largest and most influential professional automotive exhibition in the Middle East. No matter in terms of brands’ popularity, exhibitor scale or participants’ expertise, the Show is ranked among the world’s top 10 professional automotive exhibitions.
During the Show, Chery’s new logo, the red and white themed Chery exhibition stand and brand new models left fresh impression to the media and visitors. The introduction of Chery’s new logo represents Chery’s upgraded iAuto technical system and reveals Chery’s upgraded products and services in Middle East. A customer who had come all the way here from Saudi Arabia for Chery’s new models sang his praises upon entering the Chery stand. “Chery is very nice!” he said.
Since early 2015, Chery’s strategic models, including Tiggo 5 and Arrizo 7, have been launched in the Middle East, gaining high popularity among local consumers. Tiggo series achieved record annual sales of 100,000 units in China and was rated as a five-star model in a C-NCAP safety collision test; while Arrizo 7 was not only rated as a C-NCAP five-star model, but also was recommended by all owners according to data.
While drawing attention from the market, Chery is steadfastly providing Middle East consumers with quality products and services as its brand image goes— concentrative and reliable. It is believed that there will be broader space for Chery’s development in the Middle East!
