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Paint by numbers: Key Plastics helps to meet customisation demands

Terry Gohl, Chief Executive at Key Plastics, speaks to Xavier Boucherat about the dual challenge of lightweighting and customisation

Lightweighting would be a far easier task for OEMs if in doing so they could afford to compromise on non-critical areas, such as interior aesthetics, and rely on customer understanding to take the hit. Unfortunately customers across multiple segments are keener on high-quality, customised interiors than ever.

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