China is the largest vehicle market in the world and the pace setter for electric vehicle (EVs) uptake and alternative mobility. Tapping into these and other trends will be pivotal for OEMs if they want to survive the changes.
Ford doesn't just want to make it through the automotive industry's revolution, it wants to lead the way in a profitable and sustainable manner. Executive Chairman Bill Ford and Chief Executive Jim Hackett have just outlined their updated business strategy for the market, with a call for greater investment into SUVs, EVs, connectivity, more local production and a streamlined business structure. It's down to Peter Fleet, President of Ford Asia Pacific, and his team to deliver.
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