Skip to content

Dongfeng JV solidifies Volvo’s global status

The new JV with Dongfeng puts Volvo squarely among the list of truly global truck manufacturers, but the challenge now is on brand management

It was a long time coming, but AB Volvo has at long last completed the purchase of 45% of the new Chinese joint venture company Dongfeng Commercial Vehicles Co (DFCV) for Yuan 5.5bn (US$886m). Plans for the move were first announced two years ago, in January 2013, and it took a full year for approval to come through from China’s National Development and Reform Commission (NDRC). As of January 2014, the deal was expected to close in mid-year but everything has taken longer than expected.

Subscribe to Automotive World to continue reading

Sign up now and gain unlimited access to our news, analysis, data, and research

Subscribe

Already a member?

https://www.automotiveworld.com/articles/dongfeng-jv-solidifies-volvos-global-status/

Welcome back , to continue browsing the site, please click here