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75% of US consumers to demand high performance tyres

Michael Nash examines the growing consumer preference for high performance tyres in the US

Tyre development is moving in several different directions. While some suppliers are eager to help OEMs meet fuel economy targets by reducing the rolling resistance, others are keen to exploit growing consumer demand for ultra high performance (UHP) products.

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https://www.automotiveworld.com/articles/75-us-consumers-demand-high-performance-tyres/

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