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BMW suggests flexible definition of ‘number one’ as momentum slows

While BMW cautions of 'slight' growth this year, momentum at rivals is picking up. By Megan Lampinen

The German luxury wars remain fierce, with BMW, Mercedes-Benz and Audi all keen to claim global leadership. While BMW has generally led in terms of volumes, its pace of growth is slowing and several serious headwinds are on the horizon. At the same time, momentum is steadily building at Mercedes-Benz. Will this year see an upset in the rankings?

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