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From product to experience: 2016 promises greater retail shifting

Automotive retail has changed dramatically in the past few years, reshaped by evolving notions of buying, owning and interacting. Next year promises an even faster rate of change

Automotive retail has changed dramatically in the past few years, reshaped by evolving notions of buying, owning and interacting. The pace will only pick up further next year, with fresh developments as well as the maturation of themes recently emerged.

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https://www.automotiveworld.com/articles/product-experience-2016-promises-greater-retail-shifting/

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